Crafting policy solutions

Elena Ruiz Public Affairs

Who I am

I'm an independent, hands-on public affairs strategist and advocate based in Geneva, Switzerland. My passion lies in making a tangible impact on the ever-evolving landscape of public policy and regulation. With nearly two decades of experience as a communications and public affairs professional, including senior roles in international corporations, I'm now fortunate to harness this wealth of expertise to assist my clients in shaping favorable policies and navigating complex regulatory landscapes.


I excel in researching policy risks and identifying regulatory opportunities, helping you craft a winning strategy, and guiding you through stakeholder evaluation. I'm also adept at developing strategic positions and crafting targeted messaging to effectively convey your message. My extensive experience spans various global jurisdictions, offering a comprehensive understanding of operating environments.

What I Do

1

Research, Analysis, and Prioritization:


  • Thorough examination of the existing regulatory framework
  • In-depth analysis of the political agenda and public sentiment
  • Vigilant identification of potential risks, threats, and opportunities
  • Thoughtful prioritization of issues based on their value and timeline considerations

And Then

2

Public Affairs Strategy and Planning:


  • Crafting your overarching goal and refining specific objectives
  • Strategically mapping out your stakeholders, allies, and key collaborators
  • Formulating an actionable plan complete with clear deliverables and precise timelines
  • Innovating and identifying fresh engagement and advocacy opportunities

Furthermore

3

Project Management and Execution:


  • Direct involvement in every phase of your strategy
  • Providing guidance and hands-on support during implementation
  • Assisting in the customization and precise targeting of your messaging
  • Offering quality improvement recommendations, realignments, and interim revisions

And Also

4

Training and Additional Support:


  • Delivering comprehensive training in public affairs and government relations
  • Offering ongoing coaching throughout project implementation
  • Extending support in finding the most suitable local provider or expert for your unique needs

How I Help


My aim is to seamlessly integrate with your team, challenging assumptions, equipping you with the knowledge necessary to achieve your objectives, and tailoring a bespoke public affairs program that aligns perfectly with your business needs.

Get in touch with me!

contact

+41-79-410-9943 (CET)

elenaruiz0919@gmail.com